Chapter 5 Essay Example | Topics and Well Written Essays - 250 words - 1

Chapter 5 - Essay ExampleThen proceed to the actual purchase. The decision to purchase and the subscribe toion will be based on the features of the crossing, the perceived value and its capabilities. Then proceed with post purchase analysis.From the onset, the marketers should know that buying only exists because there exists are deprivation. It therefore follows that the strategy to generate or reinforce a charter in the consumers mind is absolutely significant in stimulating the consumer purchasing behaviour. This can be through through thorough marketing campaigns such as advertisements.The marketers should create brand awareness among consumers. Consumers normally select products that they know by name or those in their mind, this is called Top-of mind awareness or TOPA. The marketers also need to improve customer relations and the general shopping experience for the consumers. This will go a persistent way in forging strong relations and improving reputation of the marketer s product hence creating customer